Verhoef Study guides, Class notes & Summaries

Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...

This summary tackles lecture 8 of the Marketing Performance class. It is concised in 10 pages which include class notes, slides notes and a summary of the two literature articles analyzed in the lecture (Conceptual model analysis, findings, discussion, managerial implications, limitations, and further research): - Understanding the Marketing Department’s Influence Within the Firm – Verhoef & Leeflang (2009) - Marketing Department Power and Firm Performance – Feng et al (2015)

Strategic Marketing Management 2016/2017: Full summary of all Academic Articles. [Mizik (2010)] [Slater & Narver (1995)] [Mahajan, Muller, Bass (1990)] [Vardarajan (2009)] [Tellis (1986)] [Gneezy, Gneezy, Nelson, Brown (2010)] [Verhoef, Kannan, Inman (2015)] [Hongshuang, Kannan (2014)] [Rust, Ambler, Carpenter, Kumar, Srivastava (2004)] [Srivastava, Shervani, Fahey (1998)]

Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...

Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds et al. (2014), Zeithaml et al. (2001), Bart et al. (2005), Boulding et al. (2005), Palmatier et al. (2006), Feng et al. (2015), Verhoef & Leeflang (2009), Homburg et al. (2012), Reinartz et a...

Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...

Articles:  De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63.  Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journal of Marketing, 78(4), 4-20.  Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation. International Journ...

Summary of the current literature list (2016 exam) of the articles of customer management. The summary is very brief and includes only the core points of the articles (which I think is enough for the exam)

Summary of: *Challenges and solutions for marketing in a digital era, Peter S.H. Leeflang a,b, Peter C. Verhoef a,⇑, Peter Dahlström c, Tjark Freundt *Dynamic pricing models for electronic business Y NARAHARI1, C V L RAJU1, K RAVIKUMAR2 and SOURABH SHAH3

Leeflang et al., Chapter 1 + 2 (2014) Blattberg et al. Chapter 17 ( 2009) Risselada, Verhoef & Bijmolt (2010): Staying Power of Churn Prediction Models. Guadagni and Little (1983): A Logit Model of Brand Choice Calibrated on Scanner Data etc.