Verhoef Study guides, Class notes & Summaries
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Lecture Summary for Data Engineering for MADS
- Summary • 78 pages • 2023
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The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05)
- Summary • 11 pages • 2023
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Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
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Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters)
- Summary • 148 pages • 2023
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The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Marketing Management summary of all papers- grade 8.7
- Summary • 11 pages • 2020
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method
The articles are: 
DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63
Spiller & Belogolova(2016). On Consumer Beliefs ab...
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Marketing performance summary articles
- Summary • 72 pages • 2020
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Extensive Summary of the articles of marketing performance.
Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
- Thesis • 126 pages • 2021
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- $8.89
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY 
IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA 
ABSTRACT 
Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
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Extensive summary of readings for Retail & Omnichannel Marketing
- Summary • 46 pages • 2022
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Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements 
 
Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns 
 
P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing 
 
W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...
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Extensive summary of DTS articles
- Summary • 57 pages • 2022
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• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., and Haenlein, M. 2020. Digital transformation: A multidisciplinary reflection and research agenda. 
• Dong, J. Q. 2019. Moving a mountain with a teaspoon: Toward a theory of digital 
entrepreneurship in the regulatory environment. 
• Huang, J., Henfridsson, O., Liu, M. J., and Newell, S. 2017. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. 
 
• Ce...
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Summary Data Science Methods for MADS 2021-2022
- Summary • 46 pages • 2022
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Summary articles Retail & Omnichannel Marketing
- Summary • 36 pages • 2020
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Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
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