Marloes0508
Mijn manier van leren? Samenvatten, samenvatten en samenvatten. Tijdens mijn pre-Master Bedrijfskunde ('11-'12) en mijn Master Marketing Management ( '12-'13) haalde ik op deze manier alleen maar zevens en achten. Een deel van mijn samenvattingen werden verkocht via JOHO Groningen dus deze kan ik helaas niet meer aanbieden (zij hebben nu het auteursrecht). Deze waren erg gewild en ik kreeg altijd positieve reacties. Met mijn Engelstalige samenvattingen heb je het boek niet meer nodig!
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Strategic Marketing - articles
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Strategic Marketing - articles
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The importance of context in store forecasting: the site visit in retail location decision-making
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The Dutch price war in retrospection
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The relationship between in-store marketing and observed sales for organic versus fair trade products
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The relationship between in-store marketing and observed sales for organic versus fair trade products
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Decision process evolution in customer channel choice
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Decision process evolution in customer channel choice
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Customer experience creation: determinants, dynamics and management strategies
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Customer experience creation: determinants, dynamics and management strategies
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Managing retail profitability – one customer at a time!
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Managing retail profitability – one customer at a time!
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The impact of brand equity on customer acquisition, retention, and profit margin
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The impact of brand equity on customer acquisition, retention, and profit margin
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Is 75% of the sales promotion bump due to brand switching? No, only 33% is
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Is 75% of the sales promotion bump due to brand switching? No, only 33% is
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Is retail category management worth the effort (and does a category captain help or hinder)?
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Is retail category management worth the effort (and does a category captain help or hinder)?
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New empirical generalizations on the determinants of price elasticity
The business model: recent developments and future research
Strategic Management
Welcome to the experience economy
Luckly, could elaborate on that 's book
Translated by GoogleStrategic Management