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BTEC business - Unit 12 - P6 – Explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.
In this task, I will set up and write a blog on the challenges of globalisation affecting Coca Cola, as they use digital marketing. I’ll include information explaining the challenges of globalisation facing a selected business when using the internet as a marketing tool. I will both explain the challenges of trading as well as marketing.
- Essay
- • 3 pages •
In this task, I will set up and write a blog on the challenges of globalisation affecting Coca Cola, as they use digital marketing. I’ll include information explaining the challenges of globalisation facing a selected business when using the internet as a marketing tool. I will both explain the challenges of trading as well as marketing.
BTEC business - Unit 12 - P3, M1 - P3 – Explain the benefits to customers of a business using internet marketing. M1 – Analyse the benefits of internet marketing to customers.
During this assignment I will describe the main benefits to customers in internet marketing and how it offers customers greater freedom of choice. Furthermore in my analysis I will look at both sides, the ups and downs of internet marketing.
- Essay
- • 4 pages •
During this assignment I will describe the main benefits to customers in internet marketing and how it offers customers greater freedom of choice. Furthermore in my analysis I will look at both sides, the ups and downs of internet marketing.
BTEC business - Unit 12 - P1,P2 - P1- Describe the role internet marketing has within a modern marketing context P2- Describe how selected organisations use internet marketing
In these two tasks I will be describing the role and benefits of an organisation using digital marketing. My evidence will include the integration of marketing mix as well as the extended mix. While further including different points to support my evidence. Furthermore, in the second part of the PowerPoint I will demonstrate how two contrasting businesses (B2B, B2C or C2C) will have used digital marketing, for example in order to increase awareness, action and retention of customers, advertise...
- Presentation
- • 22 pages •
In these two tasks I will be describing the role and benefits of an organisation using digital marketing. My evidence will include the integration of marketing mix as well as the extended mix. While further including different points to support my evidence. Furthermore, in the second part of the PowerPoint I will demonstrate how two contrasting businesses (B2B, B2C or C2C) will have used digital marketing, for example in order to increase awareness, action and retention of customers, advertise...
BTEC business - Unit 39 - D1 - Evaluate the potential problems faced by businesses that trade internationally when entering new markets.
In this task I will evaluate the potential problems faced by John Lewis if it attempted the Chinese domestic retail market. I will further include a SWOT analysis and focus on three main categories in my report; Political/legal problems Economic problems Socio – Geographic problems
- Essay
- • 4 pages •
In this task I will evaluate the potential problems faced by John Lewis if it attempted the Chinese domestic retail market. I will further include a SWOT analysis and focus on three main categories in my report; Political/legal problems Economic problems Socio – Geographic problems
BTEC business - Unit 39 - P2 – Describe the mechanisms that regulate international trade.
In this task I will produce a leaflet describing the mechanisms that regulate international trade, providing factors that could promote or restrict John Lewis in the pursuit of international trade. I will explain the concept of free trade and its importance in international business markets. Furthermore I will also describe 8 trade barrier methods and restrictions the UK could put in place to reduce the amount of business John Lewis do internationally.
- Essay
- • 3 pages •
In this task I will produce a leaflet describing the mechanisms that regulate international trade, providing factors that could promote or restrict John Lewis in the pursuit of international trade. I will explain the concept of free trade and its importance in international business markets. Furthermore I will also describe 8 trade barrier methods and restrictions the UK could put in place to reduce the amount of business John Lewis do internationally.
BTEC business - Unit 38 - P3, D1 - P3 - Identify the impact of Government spending on a selected business. D1 - Evaluate the impact of changes in the economic environment on a selected business.
In this assignment I will explain my understanding of the Fiscal and monetary policy together with researching the history Britain's interest rates and how Ryanair will be affected by those. Furthermore I will evaluate the impact of the changes in the economic environment on Ryanair. This will be explained in relation to government’s decisions, policies, spending and economic management, therefore I will include the following The Fiscal policy The Monetary policy Competition policy Government...
- Essay
- • 13 pages •
In this assignment I will explain my understanding of the Fiscal and monetary policy together with researching the history Britain's interest rates and how Ryanair will be affected by those. Furthermore I will evaluate the impact of the changes in the economic environment on Ryanair. This will be explained in relation to government’s decisions, policies, spending and economic management, therefore I will include the following The Fiscal policy The Monetary policy Competition policy Government...
BTEC business - Unit 30 - P1, M1, P2, P3, M2, D1 - P1 – Describe how visual merchandising techniques are applied to goods in different types of retail outlets. M1 – Analyse the visual merchandising and display techniques used to present goods in retail ou
In the following tasks I will be explaining the different aspects of visual merchandising. I’ll explain what the term visual merchandising means and explain the layout and different aspects of my 3 chosen businesses; Porsche garage, Tesco & One Stop. I will further determine the range of display techniques used by each one of my chosen retailers while providing examples. I’ll develop my findings by supplying specific examples of how my retail outlets will adapt display techniques as well as ...
- Essay
- • 8 pages •
In the following tasks I will be explaining the different aspects of visual merchandising. I’ll explain what the term visual merchandising means and explain the layout and different aspects of my 3 chosen businesses; Porsche garage, Tesco & One Stop. I will further determine the range of display techniques used by each one of my chosen retailers while providing examples. I’ll develop my findings by supplying specific examples of how my retail outlets will adapt display techniques as well as ...
BTEC Unit 11 - P3, M2, D1 - P3) Describe different methods used to attract and retain customers for a selected product/service. M2 Analyse the effectiveness of methods used to retain customers in a selected organisation. D1 Evaluate the contribution or re
P3 – Describe different methods used to attract and retain customers for a selected product/service. M2 – Analyse the effectiveness of methods used to retain customers in a selected organisation = In this task I will be describing the various different ways in which Nandos uses in order to attract and retain customers. I will include different aspects of customer service as well as the Nandos loyalty cards as well as many other factors. I will also further analyse the effectiveness of meth...
- Essay
- • 5 pages •
P3 – Describe different methods used to attract and retain customers for a selected product/service. M2 – Analyse the effectiveness of methods used to retain customers in a selected organisation = In this task I will be describing the various different ways in which Nandos uses in order to attract and retain customers. I will include different aspects of customer service as well as the Nandos loyalty cards as well as many other factors. I will also further analyse the effectiveness of meth...
BTEC UNIT 11 - P5 – Explain how a customer relationship management system is used in a selected organisation.
P5 – Explain how a customer relationship management system is used in a selected organisation. In this PowerPoint presentation I will be analysing Customer Relationship Management systems in Porsche that they use in order to; Grow their business Understand their customers To be profitable Identify business opportunities I will also further discuss how the CRM helps in identifying customers needs individually and how the understanding of customers through CRM has helped the business in profiti...
- Essay
- • 10 pages •
P5 – Explain how a customer relationship management system is used in a selected organisation. In this PowerPoint presentation I will be analysing Customer Relationship Management systems in Porsche that they use in order to; Grow their business Understand their customers To be profitable Identify business opportunities I will also further discuss how the CRM helps in identifying customers needs individually and how the understanding of customers through CRM has helped the business in profiti...
BTEC Unit 11 - P1, P2, M1 - P1 Describe the development of relationship marketing, P2 Explain how relationship marketing can be applied to a selected business. M1 Analyse the ways in which relationship marketing activities can be used to support achievem
P1 – Describe the development of relationship marketing =In this task I will be describing the development of relationship marketing, I will simply include the reasons behind the development. In this assignment I will include reasons such as: ϖ Cost of lost customers and difficulty of attracting customers. ϖ The lifetime value of customers ϖ Stakeholders needs and expectations ϖ Growth of the service sector, such as competition ϖ Role of information and communications technologies in re...
- Essay
- • 5 pages •
P1 – Describe the development of relationship marketing =In this task I will be describing the development of relationship marketing, I will simply include the reasons behind the development. In this assignment I will include reasons such as: ϖ Cost of lost customers and difficulty of attracting customers. ϖ The lifetime value of customers ϖ Stakeholders needs and expectations ϖ Growth of the service sector, such as competition ϖ Role of information and communications technologies in re...
BTEC Unit 29 - P1 – Describe the structure and organization of the retail sector. M1 – Compare the functions of formats and locations in retailing
Business Unit 3 - P1, P2, M1, D1
BTEC business - Unit 38 - M2, D2 - M2 - Analyse the effects of fiscal and monetary policies for a selected business in terms of the market it operates in. D2- Suggest and justify elements of fiscal and monetary policies that would help a selected busines
BTEC Unit 29 - P3 – Explain how focusing on the customer, by providing good customer service, is essential in retailing. M3 – Explain the ways in which sales techniques and customer service have developed in retail originations.
BTEC Unit 11 - P1, P2, M1 - P1 Describe the development of relationship marketing, P2 Explain how relationship marketing can be applied to a selected business. M1 Analyse the ways in which relationship marketing activities can be used to support achievem