Digital marketing Samenvattingen, Aantekeningen en Examens

Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

This document contains a detailed summary of all the 17 articles that need to be studied for the exam.

Test Bank for Digital Marketing Foundations and Strategy, 5th Edition Debra ZahayLauren LabrecqueBrooke ReaveyMary Lou Roberts'Already SM Test Bank for Digital Marketing Foundations and Strategy 5th Edition Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts

Geslaagd in eerste zit - Dit document is een samenvatting van het vak Digital Marketing Essentials en bevat eigen notities en info van slides uit de les van Nele Vande Walle.

ALL articles for the course Digital Marketing and Technology, ready to rock the exam! :) I also mentioned the lectures about the same topic to make it easier during the open-book exam.

Summary of the powerpoint slides, including graphs and figures, completed by my own notes during the lectures

DMI Digital Marketing Certification v.9 Questions With Complete Solutions

TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerat...

Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth Mar...

- Well-structured summary with all necessary information - All unnecessary info has been removed - Clearly indicated what is exam material for the exam and what is not - With this summary, you do not need extra material to study for the exam - Univeristy of Antwerp given by Prof. Dr. Annouk Lievens