Vogt Study guides, Class notes & Summaries

This summary includes all information you need to know about the articles for the exam. The articles are: - De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

Introduction In this last week, you bring your skills in critically evaluating research to a final discussion of what it means for the components of a research study to be logically connected. As you recall from previous weeks, this connection refers to alignment. You also consider the social change implications of research. Engendering positive social change is at the core of Walden University’s mission. As future researchers and scholar-practitioners in your fields, you have likely had, a...

Logistics Management 314 Notes. Covers Topics 1 to 7.

Articles:  De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63.  Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journal of Marketing, 78(4), 4-20.  Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation. International Journ...

Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1-2), 62-83. Lockshin, L., & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. Europ...