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The LEGO Group - Brand Fact Book
- Other • 20 pages • 2017
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- $10.55
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For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
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Marketing Principles Lecture Notes
- Class notes • 52 pages • 2017
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- $6.14
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Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017
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Essentials of Marketing
- Summary • 61 pages • 2017
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- $14.52
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This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!
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Micro business Environment Marketing
- Summary • 6 pages • 2015
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- $3.34
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summary essentials of marketing book- lectures period 1 a
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Essentials of Marketing
- Summary • 49 pages • 2015
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- $4.45
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Summary of "Essentials of Marketing" 
All chapters except chapter 4,5 & 12. 
So chapters 1,2,3,6,7,8,9,10 & 11.