SPC
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Attitude - manner, disposition, feeling or position one holds with regard to a person or thing; a tendency or orientation, especially of the mind 
 
We cannot directly observe __________ - attitudes 
 
Consistency Theories - theories that deal with how our mind processes and/or categorizes information (stimuli) 
 
Even though the information we process relates in some way to information stored in our minds, it is _________ with the pattern (attitude) we already created - inconsistent 
 
Principl...
communication - any process in which people, through the use of symbols, verbally/ nonverbally, consciously/ nonconsciously, intentionally/ unintentionally generate meanings (information, ideas, feelings, and perceptions) within and across various contexts, cultures, channels, and media 
 
senders-receivers - IN most communication situations, people are _______________________ simultaneously and constantly 
 
message - Made up of the ideas and feelings that sender-receivers want to share 
 
symb...
Chapter 1: The definition of communication - A social process: 
we communicate by using symbols to create meaning in an environment, which is a process that has no definite beginning or ending. 
-Concrete symbol: physical object 
-Abstract symbol: represents ideas or thoughts EX: love 
-Process of communicating is constantly occurring, even when their is no verbal communication EX: body language, a facial expression, etc. 
 
Linear Model of Communication - Communication as a systematic, linear p...
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