In addition to the presentation, you have been asked to provide a statement giving your evaluation of an existing national marketing campaign. Select a national marketing campaign that is of interest to you and for which you can access the necessary information. Provide an overview of the campaign. Evaluate whether you think that this campaign has been successful or not. Consider in detail both the advantages and disadvantages of the campaign and what the company set out to achieve.

Unit 18 Pass Tasks Merit tasks Distinction tasks

creative product promotion unit 9 full

creative product promotion unit 9

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