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Marketing strategy

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Marketing strategy. Find Marketing strategy study guides, notes, assignments, and much more.

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New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)

  • New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)

  • Summary • 3 pages • 2018
  • Available in package deal
    • This is a summary of the article "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?"
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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)

  • The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)

  • Summary • 3 pages • 2018
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Obligatory articles Marketing Strategy

  • Obligatory articles Marketing Strategy

  • Package deal • 11 items • 2018
  • These are all of the obligatory articles for the course Marketing Strategy (2018-2019)
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A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (Kumar)

  • A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (Kumar)

  • Summary • 5 pages • 2018
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Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)

  • Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)

  • Summary • 3 pages • 2018
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Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)

  • Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)

  • Summary • 4 pages • 2018
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    • This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"
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Organizing for Marketing Excellence (Moorman, Day)

  • Organizing for Marketing Excellence (Moorman, Day)

  • Summary • 5 pages • 2018
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    • This is a summary of the article "Organizing for Marketing Excellence"
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Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)

  • Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)

  • Summary • 3 pages • 2018
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Rethinking Marketing (Rust, Moorman, Bhalla)

  • Rethinking Marketing (Rust, Moorman, Bhalla)

  • Summary • 2 pages • 2018
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Marketing Strategy - Notes of Lectures

  • Marketing Strategy - Notes of Lectures

  • Class notes • 71 pages • 2018
  • Extensive notes of the lectures of Marketing master course 'Marketing Strategy'. Good luck!
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