Marketing

A complete summary for the Marketing midterm.

A complete summary of all the articles needed for the midterm and endterm for Marketing.

Markering notes of additional mandatory articles and video. - Webinar on MUD Jeans ‘Circular Fashion Business’ - Bert van Son - The Future of Marketing – Roland T. Rust - How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework – Katherine White , Rishad Habib, and David J. Hardisty Includes all the mandatory additional resources covered in weeks 4-6 of the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.

Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.