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Retail marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Retail marketing. Find Retail marketing study guides, notes, assignments, and much more.

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The future of shopping

  • The future of shopping

  • Summary • 3 pages • 2013
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How does assortment affect grocery store choice?

  • How does assortment affect grocery store choice?

  • Summary • 2 pages • 2013
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Innovations in Retail Business Models

  • Innovations in Retail Business Models

  • Summary • 6 pages • 2013
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New empirical generalizations on the determinants of price elasticity

  • New empirical generalizations on the determinants of price elasticity

  • Summary • 1 pages • 2013
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The product-specific nature of impulse buying tendency

  • The product-specific nature of impulse buying tendency

  • Summary • 1 pages • 2013
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The influence of multiple store environment cues on perceived merchandise value and patronage intentions

  • The influence of multiple store environment cues on perceived merchandise value and patronage intentions

  • Summary • 4 pages • 2013
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Choosing the right metrics to maximize profitability and shareholder value

  • Choosing the right metrics to maximize profitability and shareholder value

  • Summary • 4 pages • 2013
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Understanding retail branding: conceptual insights and research priorities

  • Understanding retail branding: conceptual insights and research priorities

  • Summary • 4 pages • 2013
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Retail Marketing Retail Marketing

  • Retail Marketing

  • Summary • 47 pages • 2013
  • Uitgebreide, Engelstalige samenvatting van het boek. Als je deze samenvatting leert, heb je het boek niet meer nodig!
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making

  • The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making

  • Summary • 3 pages • 2013
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