Consumer Psychology

Summary of the three Ted Talks used in the course

Summary Consumer Psychology Including Book Chapters, Articles, and Ted Talks Textbook Chapter 1 – A historical context for understanding consumption Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. TED Barry Schwartz (2006) Textbook Chapter 7 – Pers...

Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.

In this document you will find all the articles for this course summarized per week/lecture.

Summary of - All Lectures plus the following literature Week 1: Introduction Textbook: Preface, chapter 1 Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office) Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Barr...

Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! This script will teach you all relevant concepts for the course ...

Exam grade: 8.9 Samenvatting van Consumer Psychology: - A summary of the (guest) lectures, including the lecture slides - A summary of the TED talks - A summary of the book Consumer Behavior (Szmigin & Piacentini, 2015) - Summary of all course literature

Summary of Consumer Psychology created in Semester 1B (2016-2017). The topics are presented per article ordered by lecture. I studied this document and watched a lot of TED talks about the topics was enough for me

Summary of the book Consumer Behaviour by Szmigin & Piancentini, with the relevant articles from the course Consumer Psychology given at the Master Marketing