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Export Management: A European Perspective notes (1st edition)
- ISBN: 9789001700324
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Samenvatting voor Introduction to Export Marketing Hoofdstuk 1 t/m 8
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Samenvatting voor Introduction to Export Marketing Hoofdstuk 1 t/m 8
Notes made during lectures of Export Management and Internationalization. (1st term)
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Notes made during lectures of Export Management and Internationalization. (1st term)
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Summary Export Management A European perspective. ISBN 9789001700324
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Summary Export Management A European perspective. ISBN 9789001700324
Summary Export Management. Second year IBL/IBMS subject.
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Summary Export Management. Second year IBL/IBMS subject.
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Summary Export Management: A European Perspective
This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice. Numerous case studies illustrate the importance of export management in the European context. Export Management is a collaborative project which brought together various experts in the field of export business and which was supervised by an editorial board consisting of representatives from various export companies and tertiary education.
This book is also available in Dutch (Exportmanagement).