Lectknancy

Market Penetration - ANSWER-A marketing strategy defined by getting existing customers to buy more products that exist already. Market Development - ANSWER-A marketing strategy defined by taking existing products into new markets Product Development - ANSWER-A marketing strategy defined by developing new products and placing them into existing markets. Diversification - ANSWER-A marketing strategy defined by developing new products for new markets. Marketing - ANSWER-the activity, se...

The goal of global marketing is to: - ANSWER-Give the firm a competitive marketing advantage, communication about the products and services, and exchanging them internationally. Global marketing is a ______ response to the intertwined nature of business opportunities. - ANSWER-Proactive. Motives for International/Global Marketing Strategies: - ANSWER--demand oriented. -supply/cost oriented. -follow the customer. -follow the competitor. -financial resources. Demand Oriented Motive Ch...

What is the most difficult social issue to translate between culture? - ANSWER-Humor What is the most respectful bow called? - ANSWER-Salkeirei What is Balance of Payments(BoP)? - ANSWER-1.System of accounts that records a nations international transactions. 2. It is all the transaction between its residents and the rest of the world 3.Also gives overall view of international economy What is Globalization? - ANSWER-Implementation of free trade on a global scale. How is globalizatio...

What is Global Marketing? - ANSWER-The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit Why is Global Marketing Different? - ANSWER-It generates new organizational challenges. G-7 - ANSWER-USA, Germany, UK, France, Japan, Canada, Italy BRIC - ANSWER-Brazil, Russia, India, China N-11 - ANSWER-Bangladesh Egypt Indonesia Iran Korea Mexico Nigeria Pakistan Philippines Turkey Vietnam Wh...

Global Marketing - ANSWER-Scope of activities are outside the hoe country market Market penetration strategy - ANSWER-Existing products in existing markets, what can we do to sell more without expanding to new places/ products i.e. rewards programs Product development strategy - ANSWER-New products in existing markets, develop new products or change existing products, i.e. McDonald's in other countries Market development strategy - ANSWER-Existing products in new markets, introducing p...

1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: A) McDonald's standardizes some product elements and adapts others. B) McDonald's standardizes some place elements and adapts others. C) McDonald's standardizes some promotion elements and adapts others. D) McDonald's standardizes some price elements and adapts others. E) McDonald's standardizes all product elements. - ANSWER-E) McDonald's standardizes all produc...

A company's value chain is made up of ________. A. marketing processes B. value, price, and benefits C. marketing, product design, product pricing, manufacturing, and globalization D. marketing, product design, manufacturing, and transportation logistics E. marketing, finance, and operations - ANSWER-D. marketing, product design, manufacturing, and transportation logistics Which of the following provides the best guide to creating perceived value? A. Perceived benefits ÷ Perceived...

e - ANSWER-1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: A) McDonald's standardizes some product elements and adapts others. B) McDonald's standardizes some place elements and adapts others. C) McDonald's standardizes some promotion elements and adapts others. D) McDonald's standardizes some price elements and adapts others. E) McDonald's standardizes all product elements. b - ANSWER-2.When you call Unit...

What is a free market? - ANSWER-minimal government intervention and regulation in business Marketing Mix - ANSWER-Product, price, place and promotion What is the value equation? - ANSWER-benefits/price globalization (standardization) - ANSWER-essence of mass marketing, developing standardized products marketed worldwide with a standardized marketing mix global localization (adaption) - ANSWER-mixing standardization and customization in a way that minimizes costs while maximizing sati...

Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Global Marketing - ANSWER-The scope of activities outside the home market Global Industries - ANSWER-An industry is global to the extent that a company's industry position in one country is interdependent with its industry position in another country Indicators of globalization - ANSW...