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Marketing - STP Introduction

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STP (Segmenting, Targeting, Positioning) are the three most important steps in marketing. Segmentation is dividing a heterogeneous market into homogeneous pieces.

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  • Class notes
  •  • 1 pages • 
  • by knowledgesprout • 
  • uploaded  03-09-2019
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Business Law Chapter 2 - Law Making

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The Equal Protection Clause, The Due Commerce Clause, The Commerce Clause (or tyranny and why the government can regulate everything), The Supremacy Clause (Why it is NOT legal to smoke weed in Colorado) are all explained in my notes.

i x
  • Class notes
  •  • 1 pages • 
  • by knowledgesprout • 
  • uploaded  03-09-2019
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Accounting Revenue Recognition Principal Explained

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Revenue Recognition Principal is when revenues are recorded in the period which the goods and services are provided to customers, but is not practical for all accounting records. These notes cover terms for navigating journal keeping when the money entering and leaving the account is in a wipply whopply ball of timey whimey stuff. Mess with terms like "Deferred Revenues".

i x
  • Class notes
  •  • 2 pages • 
  • by knowledgesprout • 
  • uploaded  03-09-2019
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i x

Marketing Chapter Two-Five Stages of Customer Descision Making Process

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Class notes on The five stages on Customer Decision Making Process, as well as ROPO effect and customer involvement.

i x
  • Class notes
  •  • 1 pages • 
  • by knowledgesprout • 
  • uploaded  28-08-2019
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i x