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Servicemarketing. Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Servicemarketing.? On this page you'll find 6 study documents about Servicemarketing..

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MKT 315 Topic 4 Midterm Study Guide

  • MKT 315 Topic 4 Midterm Study Guide

  • Other • 4 pages • 2021
  • Available in package deal
    • The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 1. Marketing 2. B2C and B2Bmarkets 3. Marketing mix / the4-P’s 4. Exchange and transaction 5. Environmental Forces / environmentalscan 6. Evolution of Marketing / eras / MarketingConcept 7. Organizational buyers vs. UltimateConsumers 8. Profitequation 9. Marketsegmentation 10. SWOTanalysis 11. Consumerbehavior 12. Motivation (i.e.Maslow) 13. Perception,learning 14. Word ofmouth ...
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LOYALTY PROGRAMS

  • LOYALTY PROGRAMS

  • Summary • 14 pages • 2020
  • Available in package deal
    • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Service Marketing

  • Service Marketing

  • Summary • 7 pages • 2020
  • Available in package deal
    • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Product

  • Product

  • Summary • 8 pages • 2020
  • Available in package deal
    • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Consumer research

  • Consumer research

  • Summary • 6 pages • 2020
  • Available in package deal
    • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Changing phase of customer service

  • Changing phase of customer service

  • Summary • 1 pages • 2020
  • Available in package deal
    • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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