Marketing 3410 ch 2 Samenvattingen, Aantekeningen en Examens
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MARKETING 3410 CH 2 questions with answers 2024
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MARKETING 3410 CH 2What people think they are dealing with? - correct answer -Used car salesperson (push wants you to buy a car that day) 
-Act as if there are no problems with salespeople 
-We are trying to professionalize sales in a way that moves away from pushy process 
-Salespeople must maintain the highest level of integrity and professional ethics 
 
what is the goal of sales - correct answer Long term mutually beneficial profitable relationships with customers 
 
trust - correct answer T...
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marketing 3410 ch 2 questions with answers 2024
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marketing 3410 ch 2strategy - correct answer long-term course of action designed to deliver a unique customer experience while achieving its goals. developed by top management 
 
strategic business unit - correct answer division of an organization that markets a set of relate offering to a specific target market 
 
functional level - correct answer where groups of specialists actually create value for the organization 
 
mission - correct answer a statement of the organizations function in socie...
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Marketing 3410 Final (Ch. 6-10)with complete solutions 2024
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Marketing 3410 Final (Ch. 6-10)Sales Call - correct answer An in-person meeting between a salesperson or sales team and one or more buyers to discuss business. 
 
Sales Dialogue - correct answer business conversation between buyers and sellers that takes place over time as salespeople attempt to initiate, develop, and enhance customer relationships 
 
Sales Presentations - correct answer Comprehensive communications that convey multiple points designed to persuade the customer to make a purchase...
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