Bmgt 350 Study guides, Class notes & Summaries

Define marketing - ANSWER-Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return What is the goal of marketing? - ANSWER-To attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction How old is marketing? - ANSWER-As old as when people formed tribes What is the Federal entity that regulates marketers the most? - ANSWER-Consume...

BMGT Bus5571Test Bank BS2 Questions and Answers latest updated 1 Student: 1. According to the opening case, the most important reason to assemble iPhones in China was due to: A. lower labour costs in China B. foreign exchange rates C. consumer preferences for foreign items D. the ability to scale production up and down E. tariffs and trade barriers 2. The trend toward a more integrated and interdependent global economic system that has been in place for many years is commonly re...

BMGT 362 The mind and heart of the negotiator PART I Essentials of Negotiation 23 Chapter 1 Negotiation: The Mind and The Heart 23 Chapter 2 Preparation: What to Do Before Negotiation 34 Chapter 3 Distributive Negotiation: Slicing the Pie 60 Chapter 4 Win-Win Negotiation: Expanding the Pie 91 PART II Advanced Negotiation Skills 113 Chapter 5 Developing a Negotiating Style 113 Chapter 6 Establishing Trust and Building a Relationship 144 Chapter 7 Power, Gender, and Ethics 171 Chapter ...