PHL-458 CREATIVE MINDS AND CRITICAL THINKING (PHL458)
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PHL 458 CREATIVE MINDS AND CRITICAL THINKING (phl458)
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Week 2 Think Different Exercise
Overig • 6
pagina's
• 2019
In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Review the University of Phoenix Material: Creative Thinkers.

Choose a subset of one or two individuals per team memb...
Week 2 Think Different Exercise
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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Review the University of Phoenix Material: Creative Thinkers.

Choose a subset of one or two individuals per team memb...
Search for problematic societal issues of public interest and pick one issue you would like to resolve. Please note that the topic you choose will be addressed, again, for an assignment in Week 5.

Express the issue you found in your search. Refine your expression and include both the original and the refined version.

Justify your revision.

Investigate the issue by obtaining necessary information. List the questions you must answer to understand the issue.

Conclude your investigation with a t...
Week 3 Solutions Presentation
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Search for problematic societal issues of public interest and pick one issue you would like to resolve. Please note that the topic you choose will be addressed, again, for an assignment in Week 5.

Express the issue you found in your search. Refine your expression and include both the original and the refined version.

Justify your revision.

Investigate the issue by obtaining necessary information. List the questions you must answer to understand the issue.

Conclude your investigation with a t...
Review the list of names provided in the University of Phoenix Material: Creative Genius List.

Select two individuals, one from each column on the Creative Genius List, who are famous for their creative ideas (one from each column).

Research their biographies in the University Library and on the Internet.

Create a presentation to summarize your campaign. Include the following in your presentation:

Information about each of the thinker's unique contributions to society
The problems or issues...
Week 4 Nomination of Creative Hero
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Review the list of names provided in the University of Phoenix Material: Creative Genius List.

Select two individuals, one from each column on the Creative Genius List, who are famous for their creative ideas (one from each column).

Research their biographies in the University Library and on the Internet.

Create a presentation to summarize your campaign. Include the following in your presentation:

Information about each of the thinker's unique contributions to society
The problems or issues...
Select two of the scenarios in the Applications list 12.2 (a.-ff.) at the end of Ch. 12 in The Art of Thinking.

Apply the following in a paper of 600 to 800 words for each scenario:

Evaluate each argument, using the four-step process described on pp. 197-198, regarding soundness of reasoning (truth and validity).
Explain your assessment, and add alternative argumentation where necessary.
Format your assignment according to appropriate course level APA guidelines.

Submit your assignment to the...
Week 3 Evaluating Truth and Validity Exercise
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Select two of the scenarios in the Applications list 12.2 (a.-ff.) at the end of Ch. 12 in The Art of Thinking.

Apply the following in a paper of 600 to 800 words for each scenario:

Evaluate each argument, using the four-step process described on pp. 197-198, regarding soundness of reasoning (truth and validity).
Explain your assessment, and add alternative argumentation where necessary.
Format your assignment according to appropriate course level APA guidelines.

Submit your assignment to the...
Review the entire list of talks on the "Creative Spark" TED channel (link provided).

Select one talk that is of interest to you, and watch it in its entire length.

Write a 700- to 1,050-word summary of the salient points made in the talk and its supporting details that catch your interest.

Indicate the name and position of the speaker and the location and year of the talk in your summary.

Conclude your summary with a reflection of the following:

How the talk's content illuminates some of...
Week 2 Creative Spark Talk Analysis
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Review the entire list of talks on the "Creative Spark" TED channel (link provided).

Select one talk that is of interest to you, and watch it in its entire length.

Write a 700- to 1,050-word summary of the salient points made in the talk and its supporting details that catch your interest.

Indicate the name and position of the speaker and the location and year of the talk in your summary.

Conclude your summary with a reflection of the following:

How the talk's content illuminates some of...