CMP certified meeting professional.

Business value correct answerNot measured by only the financial bottom line, but on what outcomes are expected by the business. For some this will mean exceptional education or brand positioning. For others the value will be the quality of contacts made through networking or sales generated by the event. Event strategy correct answerInvolves the what and why of a meeting, which drives the how or the planning of the meeting. Strategic planning correct answerProcess by which an organization d...

CMP certified meeting professional Business value correct answerNot measured by only the financial bottom line, but on what outcomes are expected by the business. For some this will mean exceptional education or brand positioning. For others the value will be the quality of contacts made through networking or sales generated by the event. Event strategy correct answerInvolves the what and why of a meeting, which drives the how or the planning of the meeting. Strategic planning correct answ...