Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Latest uploads for Msc. Marketing at Vrije Universiteit Amsterdam (VU). Looking for Msc. Marketing notes at Vrije Universiteit Amsterdam (VU)? We have lots of notes, study guides and study notes available for Msc. Marketing at Vrije Universiteit Amsterdam (VU).
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Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)
Notes available for the following courses of Msc. Marketing at Vrije Universiteit Amsterdam (VU)
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Advanced Marketing Research 2
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Branding and Advertising E_MKT_BA 1
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Consumer and Business Marketing 1
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Consumer Behavior E_EBE3_CBEH 3
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Consumer Marketing 1
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Cross-Cultural Marketing 1
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Digital Marketing and Metrics E_EBE3_DMM 2
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Kwantitatieve onderzoeksmethoden 1
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Managerial Integration Project 1
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Marketing 3
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Marketing strategy 17
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Marketing- en persuasieve communicatie 1
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Quantitative Research Methods E_PM_QUANRM 1
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Wetenschapsleer & Methodologie 2
Popular books Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Alan Wilson, Valarie A. Zeithaml • ISBN 9780077169312
Mark R. Leary • ISBN 9780205197217
Latest notes & summaries Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.
- Package deal
- Summary
- • 107 pages's •
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Vrije Universiteit Amsterdam•Consumer Marketing
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Consumer marketing and customer and marketing analytics lecture summaries• By mariekedeboer2
Preview 6 out of 107 pages
Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.
This document covers all content of the brand management lectures.
- Class notes
- • 127 pages's •
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Vrije Universiteit Amsterdam•Brand Management
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This document covers all content of the brand management lectures.
This document covers all lectures of the course Modeling Marketing Data, incl. the R codes.
- Class notes
- • 208 pages's •
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Vrije Universiteit Amsterdam•Modeling Marketing Data
Preview 2 out of 208 pages
This document covers all lectures of the course Modeling Marketing Data, incl. the R codes.
For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!
- Summary
- • 9 pages's •
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Vrije Universiteit Amsterdam•Consumer Marketing
Preview 2 out of 9 pages
For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!
In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.
- Summary
- • 77 pages's •
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Vrije Universiteit Amsterdam•Consumer Marketing
Preview 6 out of 77 pages
In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.
This is a summary of the exam topics from Survey Research Methods 2020/2021. It also includes possible exam questions and answers.
- Summary
- • 14 pages's •
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Vrije Universiteit Amsterdam•Survey Research Methods
Preview 2 out of 14 pages
This is a summary of the exam topics from Survey Research Methods 2020/2021. It also includes possible exam questions and answers.
This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.
- Summary
- • 15 pages's •
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Vrije Universiteit Amsterdam•Consumer Behavior
Preview 2 out of 15 pages
This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.
Lecture notes divided into topics that are relevant for the exam.
- Package deal
- Summary
- • 26 pages's •
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Vrije Universiteit Amsterdam•Digital Marketing And Technology
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Digital Marketing & Technology Lectures + Article summary• By businessstudent
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Lecture notes divided into topics that are relevant for the exam.
Extensive lecture notes for the course retail management and e-commerce
- Class notes
- • 81 pages's •
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Vrije Universiteit Amsterdam•Retail Management And E-commerce
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Extensive lecture notes for the course retail management and e-commerce
Lecture notes Marketing Strategy (including the ethics lectures)
- Class notes
- • 41 pages's •
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Vrije Universiteit Amsterdam•Marketing Strategy
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Lecture notes Marketing Strategy (including the ethics lectures)