Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.

Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.

This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.

This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...

Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.

Complete document with information from the lecture slides, the book and extensive lecture notes.

These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. __________________________ Brand & Product Management Leerdoelen Upon completion of the course the student is able to: 1. explain the essence of branding and to apply state-of-the-art branding theories; 2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future; 3. explain the critical role of consumer's motives, cognition & emotion in...

These are summaries of all the lectures from the MSc Marketing course Behavioral Perspectives on Corporate Governance (BPCG). Language: English. ________________________________________ Uitgebreide vaknaam Behavioural Perspectives on Corporate Governance Leerdoelen Upon completion of the course the student is able to: 1. Critique key theories, concepts, and approaches in the research domain of corporate governance. 2. Compare (inter)national corporate governance arrangements. 3. Evaluate adva...