Rijksuniversiteit Groningen • Marketing
Las últimas cargas en Marketing @ Rijksuniversiteit Groningen. Looking for Marketing notes at Rijksuniversiteit Groningen? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen.
Cursos Marketing @ Rijksuniversiteit Groningen
Notas disponibles para los cursos siguiente de Marketing en Rijksuniversiteit Groningen
- Behavioral decision making 1
- Behavioural Decision making 8
- Business Research Methods 5
- Consumer Psychology 1
- Contemporary studies 1
- Contemporary Theories 8
- Digital Marketing 6
- Digital marketing analytics 6
- Human Resource Management 8
- Human Resource Management B&M EBB617B05 4
- Intro to HRM 1
- Marketing Communication 1
- Marketing Research 11
- Mathematics 1
- Organizational Theory and Design 11
- Retail marketing 1
- Statistics 1
- Strategic Management 5
- Strategic Marketing 3
- Strategy & Innovation Management 19
Libros populares Rijksuniversiteit Groningen • Marketing
Bob M. Fennis, Wolfgang Stroebe • ISBN 9781848723061
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Bob M. Fennis, Wolfgang Stroebe • ISBN 9781317398943
Koen H. Pauwels, Jaap E. Wieringa • ISBN 9781493920853
V. Kumar, Werner Reinartz • ISBN 9783642201301
Paulina Papastathopoulou, Professor George J Avlonitis • ISBN 9781412908658
John Mcgee, David Wilson • ISBN 9780077126919
Últimos notas y resúmenes Rijksuniversiteit Groningen • Marketing
A summary of all slides + notes and explanations Comments of the lecturer included
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.
Complete document with information from the lecture slides, the book and extensive lecture notes.