Rijksuniversiteit Groningen (RUG) • Marketing
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 10
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Behavioural Decision making 1
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Behavorial Perspectives on Corporate Governance 1
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Brand & Product Management EBM073A05 6
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Business Research Methods 1
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Conflict management 1
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Consumer Psychology EBM07A05 10
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Customer management EBM075A05 7
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Customer models EBM076A05 4
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Data Science and Marketing Analytics 2
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 2
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Foreign Market Entry Strategies EBM090B05 1
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Franchising EBM046A05 6
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Human Resource Management 2
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Market engineering 1
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Market Models 3
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Marketing 1
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Marketing & Consumer Well-being 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing and Well-being 2
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Marketing Communication EBM078A05 4
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Marketing Engineering 1
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Marketing Research EBB085A05 3
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Marketing Research Methods EBM080A05 9
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Organizational Theory and Design 3
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Retail & Omnichannel Marketing EBM880B05 3
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Retail management 1
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Retail marketing 9
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Specalization Course Marketing 1
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Specalization course Strategy & Innovation 1
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Strategic Management 1
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Strategic Marketing EBM081B05 10
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Strategy & Innovation Management 3
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary of Lectures 2017/2018
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Marketing and Well-being
Preview 3 out of 22 pages
Summary of Lectures 2017/2018
Summary of all Lectures and Tutorials in 2018
- Summary
- • 53 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 53 pages
Summary of all Lectures and Tutorials in 2018
Summary of Literature
- Summary
- • 131 pages's •
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Rijksuniversiteit Groningen•Customer Management
Preview 1 out of 131 pages
Summary of Literature
Summary of the Lectures
- Summary
- • 55 pages's •
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Rijksuniversiteit Groningen•Customer Management
Preview 4 out of 55 pages
Summary of the Lectures
Review of all articles of the course of 2018,including
Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. 

 Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. 

 Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
- Summary
- • 87 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 87 pages
Review of all articles of the course of 2018,including
Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. 

 Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. 

 Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
Summary of 
- All Lectures plus the following literature 


Week 1: Introduction

Textbook: Preface, chapter 1

Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office)

Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Barr...
- Summary
- • 110 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 4 out of 110 pages
Summary of 
- All Lectures plus the following literature 


Week 1: Introduction

Textbook: Preface, chapter 1

Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office)

Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Barr...
Summary of all Lectures of Strategic Marketing of the Master Marketing Management at RUG in September-November 2017
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
Preview 3 out of 22 pages
Summary of all Lectures of Strategic Marketing of the Master Marketing Management at RUG in September-November 2017
Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
- Summary
- • 22 pages's •
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Rijksuniversiteit Groningen•Developing for Markets
Preview 3 out of 22 pages
Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
Exam Marketing comminucation. MC questions topics open questions
- Book
- Exam (elaborations)
- • 4 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M. Fennis, Wolfgang Stroebe• ISBN 9781848723061
Preview 1 out of 4 pages
Exam Marketing comminucation. MC questions topics open questions
Summaries of the customer models lectures
- Summary
- • 16 pages's •
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Rijksuniversiteit Groningen•Customer models
Preview 1 out of 16 pages
Summaries of the customer models lectures