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Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales
  • Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales

  • Summary • 27 pages • 2022
  • This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.
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Management of Information (MOI) International Business Y1 (IB)
  • Management of Information (MOI) International Business Y1 (IB)

  • Summary • 3 pages • 2022
  • formulas, functions (with examples), definitions that were used in videos and assignments of block 1 and block 4 MOI course
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Exam summary block 2 - Research and Powerpoints Exam summary block 2 - Research and Powerpoints
  • Exam summary block 2 - Research and Powerpoints

  • Summary • 20 pages • 2021
  • Exam summary Block 2 business, the Course year 2020-2021 International Business. Book: Doing research by Nel Verhoeven, ISBN 4757. Hogeschool Rotterdam. Exam summary block 2 - Research of chapters 7.2 / 13.2/ 14.2 / 14.3 / 14.4 / 14.5 as those were the only required chapters for the exam. Included in the summary is information from the PowerPoints which included extra information and material that were not in the book but required to learn for the exam. (Powerpoints from week 1 to 6)
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Marketing block 1 summary
  • Marketing block 1 summary

  • Summary • 17 pages • 2020
  • This is a summary for the subject marketing. It contains all the chapters.
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Exam summary block 1 – F&A Finance and Accounting
  • Exam summary block 1 – F&A Finance and Accounting

  • Summary • 7 pages • 2020
  • Exam summary Block 1 business, the Course year 2020-2021 International Business. Book: Introduction to International Business by Pearson, ISBN 6631. Hogeschool Rotterdam. Exam summary – F&A Finance and Accounting.
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Exam summary block 1 – OPS Operations & Supply Chain Management
  • Exam summary block 1 – OPS Operations & Supply Chain Management

  • Summary • 16 pages • 2020
  • Exam summary Block 1 business, the Course year 2020-2021 International Business. Book: Introduction to International Business by Pearson, ISBN 6631. Hogeschool Rotterdam. Exam summary – OPS Operations & Supply Chain Management.
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Exam summary block 1 – O&P Organization & People
  • Exam summary block 1 – O&P Organization & People

  • Summary • 11 pages • 2020
  • Exam summary Block 1 business, the Course year 2020-2021 International Business. Book: Introduction to International Business by Pearson, ISBN 6631. Hogeschool Rotterdam Exam summary – O&P Organization & People.
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Exam summary block 1 – M&S Marketing & Sales
  • Exam summary block 1 – M&S Marketing & Sales

  • Summary • 16 pages • 2020
  • Exam summary Block 1 business, the Course year 2020-2021 International Business. Book: Introduction to International Business by Pearson, ISBN 6631. Hogeschool Rotterdam. Exam summary – M&S Marketing & Sales
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