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Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam

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Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam

  • Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam

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    • According to the Information Portal of the Ministry of Information and Communications, as of June 2016, there were 982 newspapers and magazines licensed to operate. Specifically, the number of printed newspapers is 193 (in which central: 86, local: 107); 639 magazines (central: 525, local: 114); Electronic newspaper: 150. The country currently has 17,297 journalists granted a journalist card. According to Holton and Molyneux (2015), the brand - especially the newspaper brand, has been attractin...
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