Samenvatting
Marketing Communication Summary - Radboud University, IBC, Year 1
- Vak
- Instelling
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This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has bee...
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