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Principles of Direct and Database Marketing notes (4th edition)
Alan Tapp - ISBN: 9780273713029
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View all 2 notes for Principles of Direct and Database Marketing, written by Alan Tapp. All Principles of Direct and Database Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Direct and Database Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Principles of Direct and Database Marketing notes
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
- Summary
- • 37 pages •
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
- Summary
- • 56 pages •
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Principles of Direct and Database Marketing summaries
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
- Summary
- • 37 pages •
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
- Summary
- • 56 pages •
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
Do you have documents that match this book? Sell them and earn money with your knowledge!
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