Mar 1011 mid term answers Guías de estudio, Notas de estudios & Resúmenes

1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 3. Explain why it is important to write a marketing plan. 4. After graduation, you decide to take a position as the...

Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. Explain why it is important to write a marketing plan. After graduation, you decide to take a position as the marketing mana...