Mar 1011 mid term answers Study guides, Class notes & Summaries
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MAR 1011 Mid-Term Exam with Answers (Detailed and verified)
- Exam (elaborations) • 4 pages • 2021
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1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 3. Explain why it is important to write a marketing plan. 4. After graduation, you decide to take a position as the...
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MAR 1011 Mid-Term Answers
- Exam (elaborations) • 4 pages • 2020
- $12.49
- + learn more
Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. Explain why it is important to write a marketing plan. After graduation, you decide to take a position as the marketing mana...
