How Study guides, Study notes & Summaries

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Models for strategic marketing
  • Models for strategic marketing

  • Class notes • 4 pages • 2022
  • Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
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