Exam 4 mkt 3410 Study guides, Class notes & Summaries
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EXAM 4 - MKT 3410 questions with correct answers
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EXAM 4 - MKT 3410Communication Elements - correct answer - advertising 
- sales promotion 
- public relations 
- personal selling 
- direct marketing 
 
Advertising - correct answer any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor. 
 
Personal selling - correct answer the two-way flow of communication between a buyer and seller, designed to influence a person's or group's purchase decision. 
 
Public relations - correct answer a ...
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