Advertising Study guides, Class notes & Summaries

A summary of the course in Advertising at the KU Leuven for the Master in Communication Sciences. All lessons are summarized here.

It is a summary of the advertising elective course. It contains the content of the slides and my personal notes.

Summary of all classes taught by Isabell Koinig. This summary includes all classes taught by her, it doesn't include an summary of extra documentaries.

Summary about consumer behavior. What is the impact of online advertising? How do we respond to marketing strategies and much more.

Full summary theory Advertising (Master in Communication Sciences, KUL) - prof.: Evert Van den Broeck

Full summary of the Advertising course taught by Prof. Evert Van den Broeck. The summary contains the content of all his lessons and also the discussion of the cases. There are also many possible exam questions noted throughout the document, so you know what to expect on the exam. With the help of this summary, I passed a 16/20 on the open book exam.

Samenvatting Advertising (Slides + notities)

This is a summary for the 2019-2020 course 'Advertising 1' (the 4 credit variant of Advertising, 6 credits) by T. Smits (B-KUL-S0G94A). It is based on the lectures, the slides provided during those lectures, and guest lectures that were part of the course. It contains everything from the slides and the most important information provided during the lectures, making it a complete overview of the course.

This is a glossary of the course Advertising 1 [S0G82a] (4 credits), given by Prof. Tim Smits. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore a useful addition to the slides and summaries. Passed in first term with 17/20.