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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Summary • 66 pages • 2020
- Available in package deal
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
- Summary • 55 pages • 2020
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- $16.22
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A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
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Marketing Lecture Chapter Notes (Second midterm)
- Summary • 28 pages • 2020
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- $7.27
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An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
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Summary Chapter 1- 9: Marketing Management
- Summary • 42 pages • 2020
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- $6.15
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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Marketing End Exam
- Summary • 72 pages • 2020
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- $8.38
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This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
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Chapter 18 – Responsible Marketing in a Global Environment
- Summary • 5 pages • 2020
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- $3.35
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Summary of Chapter 18 – Responsible Marketing in a Global Environment
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Period 1 Minor Managing Strategy and Marketing
- Package deal • 2 items • 2020
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- $11.18
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This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapters required for both the midterm AND the endterm.
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 11 pages • 2020
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- $4.47
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 24 pages • 2020
- Available in package deal
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- $6.71
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
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Marketing Plan
- Case • 40 pages • 2020
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- $10.62
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In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...