Digital marketing Study guides, Class notes & Summaries

This summary contains my notes on all courses, including the PowerPoint slides. I went to every class and passed the exam with a 16/20. I followed the subject Digital Marketing in the academic year 2021-2022.

This document contains all the notes during the lectures and tutorials given. Additional notes that were not in the slides and it contains practice questions for the exam.

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

ANSWERS ARE AT THE END OF EACH CHAPTER Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall | Answers are at the end of each chapter TABLE OF CONTENTS: Chapter 1: Marketing in Today’s Business Milieu Chapter 2: Marketing Foundations: Global, Ethical,Sustainable Chapter 3: Elements of Marketing Strategy, Planning, and Competition Chapter 4: Market Research Essentials Chapter 5: CRM, Big Data, and Marketing Analytics Chapter 6: Understand Consumer and Business...

This essay is a distinction-level work for Unit 17: Digital Marketing Assignment 2. You can efficiently work on your assignment by following my layout. in order to achieve the best grade (Distinction). All of the following criteria is met in this document D3 Produce creatively a digital marketing campaign, justifying the key decisions taken and potential improvements that could be used to create brand loyalty. M3 Produce a detailed digital marketing campaign and demonstrate how it integrates ...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

Gastcolleges Digital Marketing

Hello, in this document you will find all the subject matter for digital marketing: from the slides + lesson notes, and there is sometimes clarification of the articles (each time in green letters). Since the exam is an open book, I find it practical to find just about all the subject matter in one document. Good luck fellow students:)