Deborah macinnis Study guides, Revision notes & Summaries

Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.

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This is a summary for the second midterm of the Consumer & Marketing course. This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material

This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.

Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.

Uitgebreide en complete samenvatting van marketing for premaster. Bevat zowel aantekeningen van de colleges als van het boek.

Description: Test Bank for Consumer Behavior, 4th Ed, Hoyer prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Consumer Behavior, 4th Ed, Hoyer Test bank allow you to access quizzes and multiple choice questions written specifically for your course. The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. You can still take advatange of the test bank even though you...

Summary of chapters 1 to 6 of the following (mandatory) book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary only includes information from the book and not from the lectures themselves.