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Book summary of Marketing Communications
- Summary • 30 pages • 2019
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Chapter 3 4 7 13 written in 30 pages

Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
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Marketing Communications, a European perspective - exam period 2
- Summary • 24 pages • 2018
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Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Summery Marketing Communications
- Summary • 162 pages • 2020
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As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
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Examinations Summary
- Summary • 70 pages • 2020
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Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs.

Chapter 1: Integrated communications 
Chapter 2: Branding 
Chapter 3: How marketing communications work (to Peripheral-route processing) 
Chapter 4: Marketing communications planning 
Chapter 5: Advertising 
Chapter 6: Online communication 
Chapter 7: Media planning...
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Summary Marketing Communications A European Perspective
- Summary • 57 pages • 2021
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A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Summary • 7 pages • 2021
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Marketing Communications: a European Perspective
- Summary • 31 pages • 2018
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Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
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Marketing Communication Lecture Notes
- Summary • 16 pages • 2019
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Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
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Marketing Communication Summary - Radboud University, IBC, Year 1
- Summary • 33 pages • 2019
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This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
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Lectures Marketing Communication
- Class notes • 40 pages • 2019
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A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation.
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