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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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- $4.44
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Samenvatting Advertisement and Communication (BMME053), Persuasive advertising
- Summary • 58 pages • 2024 Popular
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- $10.47
- 1x sold
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This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
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Summary book + articles Communication&Advertising 2014
- Summary • 59 pages • 2014
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- $9.46
- 18x sold
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