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Assignment no. 10 - Creating Sustainable Competitive Advantage
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 
2. Discuss how companies differentiate their products for maximum competitive advantage. 
3. Under what condition ‘deletion strategies’ are necessary? 
4. Discuss the two main activities to creating a competitive advantage? 
5. Identify a company following a market niche strategy in each of the following ind...
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Assignment no. 8 - Segmentation and Positioning Research
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
 
1. Differentiate qualitative to quantitative approaches to positioning research. 
2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answer. 
3. How do you think Starbucks segmented the coffee market? 
4. Do you think segmenting and positioning research can successfully be done online? Defend your answer. 
5. Think of five bra...
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Assignment no. 14 - Strategic Customer Management and the Strategic Sales Organization
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
1. Define and explain the importance of the Strategic Customer Management (SCM) approach. 
2. Discuss the difference between ‘Sales’ and ‘Marketing’. 
3. What do you mean by 'dominant customers' and how to properly deal with them? 
4. Explain and discuss the so-called ’20:80’ rule in marketing. 
5. What are the factors to consider in determining the most-valued customers in the food industry?
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Assignment no. 5 - Competitor Analysis
- Otro • 2 páginas • 2021
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1. Explain how having strong competitors can benefit a company 
2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 
3. Discuss the need to understand competitors as well as customers through competitor analysis. 
4. List three firms you are familiar with and give a distinctive competence for each firm. 
5. Research ‘blue ocean strategy’ and d...
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Assignment no. 4 - Customer Analysis
- Otro • 2 páginas • 2021
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1. Discuss the real value of marketing research and marketing information and how that value is attained. 
2. Discuss the sources of internal data and the advantages and disadvantages associated with this data. 
3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 
4. What are the advantages of web-based survey research over traditional survey research? 
5. Conduct a web-...
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Assignment no. 13 - Competing Through Superior Service and Customer Relationships
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
 
1. Do you believe that using social media could help in connecting and building relationships with customers? Depend your answer. 
2. Why is there a close relationship between marketing and CRM? What is involved in building the customer experience? 
3. What can organizations learn from their customer database to serve these and other customers better? 
4. Discuss the complications for an organization of having ...
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Assignment no. 6 - Understanding the Organizational Resource Base
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
 
1. Do you agree or disagree with RBV theorists that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage? Explain your position. 
2. Among the four characteristics of assets as an organization’s sustainable competitive advantage, which one for you is the most important? Why do you think so? 
3. Explain in your own words the meaning of ‘isolatin...
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Assignment no. 2 Strategic Marketing Planning
- Otro • 2 páginas • 2021
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Answers to the following questions are available in this document: 
 
1. How does marketing affect customer value? 
2. How does strategic planning carried out at different levels of the organization? 
3. Guided by the elements in making an effective missions statement, think of a business that you want to put up someday and formulate your own statement of mission. 
4. Describe the marketing strategy process. 
5. Conduct a SWOT analysis, develop objectives, and create a market...