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UvA Marketing Book Summary
- Summary • 61 pages • 2023
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- $10.64
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UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
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Marketing Book Summary & Lecture Notes - GRADE 8,5
- Package deal • 2 items • 2021
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- $11.76
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Marketing Midterm Summary
- Summary • 25 pages • 2021
- Available in package deal
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- $7.28
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A complete summary for the Marketing midterm.
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
- Exam (elaborations) • 4 pages • 2021
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- $3.35
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Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 11 pages • 2020
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- $4.47
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
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Marketing Midterm Summary A Framework for Marketing Management
- Summary • 16 pages • 2020
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- $4.47
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Summary • 66 pages • 2020
- Available in package deal
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- $4.47
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Summary Chapter 1- 9: Marketing Management
- Summary • 42 pages • 2020
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- $6.15
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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Complete summary for Marketing
- Summary • 4 pages • 2022
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- $15.01
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Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
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Marketing End Exam
- Summary • 72 pages • 2020
- Available in package deal
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- $8.40
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This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
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