Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about ? On this page you'll find 72 study documents about .
Page 4 out of 72 results
Sort by
-
Consumer Behavior
- Exam (elaborations) • 37 pages • 2023
-
- $17.99
- + learn more
Consumer 
Behavior
-
Solutions for Consumer Behavior, 15th Edition by David Mothersbaugh - Case Solutions included
- Exam (elaborations) • 281 pages • 2023
-
- $39.49
- + learn more
Complete Solutions Manual for Consumer Behavior: Building Marketing Strategy, 15th Edition 15e by David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins. ISBN-13: 1615 
 
Full Chapters Solutions are included - CASES SOLUTIONS INCLUDED 
 
PART ONE: INTRODUCTION 
 
Chapter 1: Consumer Behavior and Marketing Strategy 
 
 
 
PART TWO: EXTERNAL INFLUENCES 
 
Chapter Two: Cross-Cultural Variations in Consumer Behavior 
 
Chapter Three: The Changing American Society: Values 
 
Chapter Fou...
-
Test Bank for Consumer Behavior, 15th Edition by David Mothersbaugh
- Exam (elaborations) • 684 pages • 2023
-
- $39.49
- + learn more
Test Bank for Consumer Behavior: Building Marketing Strategy, 15th Edition 15e by David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins. ISBN-13: 1615 
 
Full Chapters test bank are included - Chap 1 to 20 (Complete chapters test bank) 
 
PART ONE: INTRODUCTION 
 
Chapter 1: Consumer Behavior and Marketing Strategy 
 
PART TWO: EXTERNAL INFLUENCES 
 
Chapter Two: Cross-Cultural Variations in Consumer Behavior 
 
Chapter Three: The Changing American Society: Values 
 
Chapter Four: ...
-
Test Bank for Consumer Behavior: Buying, Having, Being, 14th edition by Michael R. Solomon
- Exam (elaborations) • 365 pages • 2023
-
- $49.49
- + learn more
Test Bank for Consumer Behavior: Buying, Having, Being 14e 14th edition by Michael R. Solomon, Cristel Antonia Russell. Full Chapters test bank included 
 
SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR 
Buying, Having, and Being: An Introduction to Consumer Behavior 
Consumer Ethics, the Marketplace, and the Planet 
SECTION 2: MAKING SENSE OF THE WORLD 
Perceiving and Making Meaning 
Learning, Remembering and Knowing 
Motivation 
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS 
Attitudes...
-
Complete Test Bank Consumer Behavior Buying Having Being 13th Edition Solomon Questions & Answers with rationales (Chapter 1-14)
- Exam (elaborations) • 304 pages • 2023
-
- $16.99
- + learn more
Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank 
 
Complete Test Bank Consumer Behavior Buying Having Being 13th Edition Solomon Questions & Answers with rationales (Chapter 1-14) 
 
PDF File 
All Pages 
All Chapters 
Grade A+
Get paid weekly? You can!
-
Complete Test Bank Consumer Behavior 12th Edition Schiffman Questions & Answers with rationales (Chapter 1-16)
- Exam (elaborations) • 559 pages • 2023
-
- $16.99
- + learn more
Consumer Behavior 12th Edition Schiffman Test Bank 
 
Complete Test Bank Consumer Behavior 12th Edition Schiffman Questions & Answers with rationales (Chapter 1-16) 
 
PDF File 
All Pages 
All Chapters 
Grade A+
-
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
- Exam (elaborations) • 559 pages • 2023
-
- $12.99
- 5x sold
- + learn more
Consumer Behavior 12th Edition Schiffman Test Bank 
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
-
SOLUTIONS MANUAL for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser ISBN 9781260158182. (Complete 20 Chapters)
- Exam (elaborations) • 2 pages • 2023
- Available in package deal
-
- $28.79
- + learn more
SOLUTIONS MANUALConsumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser ISBN 818 TABLE OF CONTENTS Chapter One: Consumer Behav ior and Marketing Strategy Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing American Society: Demographics Chapter Five: The Changing American Society: Subcultures Chapter Six: The American Society: Families and Househ...
-
Consumer Behavior Questions and Answers High Distinction 2023
- Exam (elaborations) • 3 pages • 2023
- Available in package deal
-
- $10.99
- + learn more
Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals - -What are the four major uses or applications of an understanding of consumer behavior? 
 
-Marketing strategy - -How will we provide superior customer value to our target market? 
 
-Regulatory Policy - -Various bodies exist to develop, interpret, and or implement policies designed to protect and aid customers such as the Nutrition Labeling and Education Act which is an example of a... 
 
-Social Marketing - -The ap...
-
Consumer Behavior ch. 14 Questions and Answers High Distinction 2023
- Exam (elaborations) • 1 pages • 2023
- Available in package deal
-
- $7.99
- + learn more
purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. its a temporary state. 
 
-product involvement - -the personal relevance of a particular product category, can be involved in brand and still have low purchase involvement 
 
-nominal decision making - -habitual decision making. Low involvement with products, Brand loyal purchase-commitment to brand, repeat purchase. 
 
-Limited decision making - -involv...
That summary you just bought made someone very happy. Also get paid weekly? Sell your study resources on Stuvia! Discover all about earning on Stuvia