The University of West London
Latest uploads at The University of West London. Looking for notes at The University of West London? We have lots of notes, study guides and study notes available for your school.
-
83
- 0
-
6
Majors at The University of West London
Notes available for the following studies at The University of West London
-
Business Administration and Management 8
-
Criminal justice system 1
-
IT - Cyber Security 5
-
Legal Practice Course 1
-
LLB Law 3
-
The University of West London 14
Latest notes & summaries The University of West London
In this report, Global Services Operation Consultancy (GSOC), a firm that specialised in the hospitality sector, has assessed the InterContinental London Park Lane 5* Hotel strategies that could be implemented after customers complain and declining revenue to re-enhance their service quality and their profitability. Firstly, the service concept and service process useful to establish the business idea and to determine the service provided has been evaluated. Furthermore, operations management pr...
- Other
- • 13 pages's •
-
The University of West London•Service Operations Management
Preview 2 out of 13 pages
In this report, Global Services Operation Consultancy (GSOC), a firm that specialised in the hospitality sector, has assessed the InterContinental London Park Lane 5* Hotel strategies that could be implemented after customers complain and declining revenue to re-enhance their service quality and their profitability. Firstly, the service concept and service process useful to establish the business idea and to determine the service provided has been evaluated. Furthermore, operations management pr...
The Essay examines chocolate's sustainability issues
- Essay
- • 7 pages's •
-
The University of West London•Contemporary Issue and Management of Change
Preview 2 out of 7 pages
The Essay examines chocolate's sustainability issues
This report has introduced the Oetker Collection of Masterpiece Hotels owned and managed by the Oetker family. It has explained the basic principles and strategies of Marketing while addressing them to real examples provided by the Oetker Collection. It has identified core and supplementary services, explaining their meaning for this specific business, and giving realistic examples. It has also evaluated in detail the importance of supplementary services along with their tangible and intangible ...
- Other
- • 12 pages's •
-
The University of West London•Sales & Marketing
Preview 2 out of 12 pages
This report has introduced the Oetker Collection of Masterpiece Hotels owned and managed by the Oetker family. It has explained the basic principles and strategies of Marketing while addressing them to real examples provided by the Oetker Collection. It has identified core and supplementary services, explaining their meaning for this specific business, and giving realistic examples. It has also evaluated in detail the importance of supplementary services along with their tangible and intangible ...
This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framework and Value Chain. In addition, it evaluates the external surroundings like environmental and social factors through PESTLE and Porter 5 forces analysis. After the examination of The InterContinental...
- Other
- • 15 pages's •
-
The University of West London•Strategic Management
Preview 2 out of 15 pages
This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framework and Value Chain. In addition, it evaluates the external surroundings like environmental and social factors through PESTLE and Porter 5 forces analysis. After the examination of The InterContinental...
This essay will evaluate the value of standardisation and adaptation for international hospitality organisations. The essay will first consider the importance of the micro and macro environment and its influence on global service industries’ products and services. Secondly, it will evaluate the culture and consumer behaviour and its impact on the global marketing plan. To conclude it will analyse how the marketing mix can adapt to globalised service business’s products and services through t...
- Essay
- • 8 pages's •
-
The University of West London•Global Marketing
Preview 2 out of 8 pages
This essay will evaluate the value of standardisation and adaptation for international hospitality organisations. The essay will first consider the importance of the micro and macro environment and its influence on global service industries’ products and services. Secondly, it will evaluate the culture and consumer behaviour and its impact on the global marketing plan. To conclude it will analyse how the marketing mix can adapt to globalised service business’s products and services through t...
This report has analysed the Human Resources Management key skills, important to solve issues that can occur within the workforce in the hospitality industry. It has explained the right recruitment process for Hilton Hotel along with training that can enhance employees’ skills such as role-playing, interactive activities, and simulated real-life case studies and has tackled which topics they should relate (i.e. safety training, customer care, product and service-specific training, and service ...
- Other
- • 11 pages's •
-
The University of West London•Human Resources Management
Preview 2 out of 11 pages
This report has analysed the Human Resources Management key skills, important to solve issues that can occur within the workforce in the hospitality industry. It has explained the right recruitment process for Hilton Hotel along with training that can enhance employees’ skills such as role-playing, interactive activities, and simulated real-life case studies and has tackled which topics they should relate (i.e. safety training, customer care, product and service-specific training, and service ...
This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to justify its expansion abroad. A global strategy plan evaluating the 7 Ps of marketing will also be proposed to enhance its sustainable advantage. Furthermore, it will consider any challenges that this...
- Other
- • 20 pages's •
-
The University of West London•Global Marketing
Preview 3 out of 20 pages
This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to justify its expansion abroad. A global strategy plan evaluating the 7 Ps of marketing will also be proposed to enhance its sustainable advantage. Furthermore, it will consider any challenges that this...
This report analyses the financial situation of Harry Resort.
- Essay
- • 11 pages's •
-
The University of West London•Finance Management
Preview 2 out of 11 pages
This report analyses the financial situation of Harry Resort.
The Essay tackles how important is for Revenue Managers within the hospitality industry to correctly price the rooms accordingly to guest needs and market behaviour.
- Essay
- • 5 pages's •
-
The University of West London•Room management
Preview 2 out of 5 pages
The Essay tackles how important is for Revenue Managers within the hospitality industry to correctly price the rooms accordingly to guest needs and market behaviour.
This essay will first briefly explain disruptive technologies. It will then critically analyse the main opportunities and limitations of Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) within hotels. Furthermore, each technology's possible impact on service level provision will be evaluated.
- Essay
- • 8 pages's •
-
The University of West London•Contemporary Issues
Preview 2 out of 8 pages
This essay will first briefly explain disruptive technologies. It will then critically analyse the main opportunities and limitations of Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) within hotels. Furthermore, each technology's possible impact on service level provision will be evaluated.