Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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Behavioral decision making 1
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Behavioural Decision making EBB104A05 9
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Business Research Methods EBS001A10 5
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Consumer Psychology 1
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Contemporary studies EBB098A05 1
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Contemporary Theories EBB098A05.2020-2021.2B 9
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Contemporary Theories on B&M EBB098A05 2
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Digital Marketing 5
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Digital marketing analytics EBB105B05.2020-2021.1B 10
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Human Resource Management EBB617B05 8
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Human Resource Management B&M 1
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Human Resource Management B&M EBB617B05 EBB617B05 4
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Intro to HRM 1
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Marketing Communication 1
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Marketing Research EBB085A05.2020-2021.2A 12
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Mathematics 1
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Organisational Theory & Design 1
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Organization Theory and Design for Pre-MSc EBS003A05 2
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Organizational Theory and Design EBS003A05 11
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Retail marketing 1
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Statistics EBS001A10.2020-2021.1B 2
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Strategic Management EBB649C05 7
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Strategic Marketing 3
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Strategy & Innovation Management 19
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Mandatory papers in course B2B Marketing by Jenny van Doorn
- Package deal
- Summary
- • 13 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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Bundle B2B Marketing - Lectures & Papers Summary• By sweetpotato
Preview 1 out of 13 pages
Mandatory papers in course B2B Marketing by Jenny van Doorn
Summary of Customer Models plus articles in question & answer form. 

Content discussed:
Logit / Probit models
Multinomial / Ordered / Nested logit
Hurdle / Tobit models
Count models
Duration models

Articles discussed:
Chapter Dennis Fok
Blattberg et al. (2009) Ch. 17
Guadagni and Little (1983)
Prins and Verhoef (2007)
Nitzan and Libai (2011)
Gielens and Dekimpe (2007)
Trusov et al. (2010)

Sample exam with detailed answers included.
- Summary
- • 53 pages's •
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Rijksuniversiteit Groningen•Customer models
Preview 3 out of 53 pages
Summary of Customer Models plus articles in question & answer form. 

Content discussed:
Logit / Probit models
Multinomial / Ordered / Nested logit
Hurdle / Tobit models
Count models
Duration models

Articles discussed:
Chapter Dennis Fok
Blattberg et al. (2009) Ch. 17
Guadagni and Little (1983)
Prins and Verhoef (2007)
Nitzan and Libai (2011)
Gielens and Dekimpe (2007)
Trusov et al. (2010)

Sample exam with detailed answers included.
Summary of the lectures in B2B Marketing, not including guest lectures
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- Summary
- • 10 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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Bundle B2B Marketing - Lectures & Papers Summary• By sweetpotato
Preview 1 out of 10 pages
Summary of the lectures in B2B Marketing, not including guest lectures
A summary of the mandatory papers in customer management in 2017.
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- Summary
- • 21 pages's •
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Rijksuniversiteit Groningen•Customer management
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Customer management lecture + paper summaries• By sweetpotato
Preview 1 out of 21 pages
A summary of the mandatory papers in customer management in 2017.
Summary of the lectures in Customer Management at RUG in 2017. Not including guest lectures.
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- Summary
- • 18 pages's •
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Rijksuniversiteit Groningen•Customer management
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Customer management lecture + paper summaries• By sweetpotato
Preview 1 out of 18 pages
Summary of the lectures in Customer Management at RUG in 2017. Not including guest lectures.
Summary of lecture in Strategic Marketing by Maarten Gijsenberg
- Summary
- • 20 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
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Summary of lecture in Strategic Marketing by Maarten Gijsenberg
Summary of Consumer Psychology created in Semester 1B (2016-2017). The topics are presented per article ordered by lecture. I studied this document and watched a lot of TED talks about the topics was enough for me
- Summary
- • 20 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 1 out of 20 pages
Summary of Consumer Psychology created in Semester 1B (2016-2017). The topics are presented per article ordered by lecture. I studied this document and watched a lot of TED talks about the topics was enough for me
For the elective 'Marketing communication', I have written a summary of the book 'psychology of advertising' by bob fennis and wolfgang stroebe (2nd edition). This summary is divided in the 8 chapters and all the relevant subheadings are discussed as well. The key terms that are described in the glossary, are described as well.
- Book
- Summary
- • 40 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M. Fennis, Wolfgang Stroebe• ISBN 9781317398943
Preview 1 out of 40 pages
For the elective 'Marketing communication', I have written a summary of the book 'psychology of advertising' by bob fennis and wolfgang stroebe (2nd edition). This summary is divided in the 8 chapters and all the relevant subheadings are discussed as well. The key terms that are described in the glossary, are described as well.
Exam resembled the questions in this document.
- Summary
- • 21 pages's •
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Rijksuniversiteit Groningen•Marketing Engineering
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Exam resembled the questions in this document.
Summary in Q&A for the course Data Science and Marketing Analytics. All four topics are covered: databases and data retrieval, Data cleaning and missings, Machine Learning and Visualization. Also the important things of all articles are covered here in Q&A form

- Summary
- • 26 pages's •
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Rijksuniversiteit Groningen•Data Science and Marketing Analytics
Preview 1 out of 26 pages
Summary in Q&A for the course Data Science and Marketing Analytics. All four topics are covered: databases and data retrieval, Data cleaning and missings, Machine Learning and Visualization. Also the important things of all articles are covered here in Q&A form