International marketing

A summary of Marketing: An Introduction, chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 & 16 by Gary Armstrong and Philip Kotler with Marc O. Opresnik (ISBN 6508) using the Cornell note taking method. This summary was made specifically for Year 1, Period 3 of International Business at Hanze UAS but is suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as extra room for taking notes.

A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as additional questions taken from the mock exam.