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UvA Branding Lectures + Articles Grade 8,5!
Everything you'll need for the Branding Business Lab from the MSc Business Administration to pass the course.
[Show more]Everything you'll need for the Branding Business Lab from the MSc Business Administration to pass the course.
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: persp...
Preview 4 out of 66 pages
Add to cartMost recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: persp...
1x sold
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Preview 4 out of 76 pages
Add to cartSummary of all the lecture and seminar slides for the course Branding from the master Business Administration.
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