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Promotional tactics and Situational Analysis of Boohoo (UK retailer)
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
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- • 2 items •
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
Situational Analysis of Boohoo: PEST, Objectives, Strategy, Tactics, Action
The following essay focuses on how Boohoo uses different marketing strategies and models to target customers and retain loyalty. It includes PEST analysis, analysis of objectives (mission statement, aims and objectives), Porter's generic strategy, Ansoff's Matrix. It also includes tactics such as standardisation, adaptation and globalisation. At the end of the essay, there is explanation of how Boohoo measures achievement and monitor performance.
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- Essay
- • 7 pages •
The following essay focuses on how Boohoo uses different marketing strategies and models to target customers and retain loyalty. It includes PEST analysis, analysis of objectives (mission statement, aims and objectives), Porter's generic strategy, Ansoff's Matrix. It also includes tactics such as standardisation, adaptation and globalisation. At the end of the essay, there is explanation of how Boohoo measures achievement and monitor performance.
Employees wellbeing at the workplace
The following essay will present the idea what employee wellbeing is and how is it used at the workplace, it will discuss different policies and legislations and their importance in terms and employee wellbeing and health & safety. Later on, the essay will focus on two different companies – Amazon and Google. There will be focus on the benefits they offer and how well each one of them is managing employee wellbeing. The essay will also look at some of the current scandals around employee wellb...
- Essay
- • 8 pages •
The following essay will present the idea what employee wellbeing is and how is it used at the workplace, it will discuss different policies and legislations and their importance in terms and employee wellbeing and health & safety. Later on, the essay will focus on two different companies – Amazon and Google. There will be focus on the benefits they offer and how well each one of them is managing employee wellbeing. The essay will also look at some of the current scandals around employee wellb...
How is E-learning used by businesses to develop and train their employees?
The essay is focused on e-Learning within businesses. It will concentrate on how it is used to teach and train people, what are the potential usefulness and also the drawbacks of using online teaching. It will look at some of the internal and external factors of online learning and what are the costs involved.
- Essay
- • 3 pages •
The essay is focused on e-Learning within businesses. It will concentrate on how it is used to teach and train people, what are the potential usefulness and also the drawbacks of using online teaching. It will look at some of the internal and external factors of online learning and what are the costs involved.
UK housing market: supply and demand, price elasticity
The document focuses on the housing market during the last years in the UK and how the interaction between supply and demand is used to determine the prices of the properties. It clearly describes the different effect on the market based on the supply and demand and it has detailed diagrams to represent the information.
- Essay
- • 11 pages •
The document focuses on the housing market during the last years in the UK and how the interaction between supply and demand is used to determine the prices of the properties. It clearly describes the different effect on the market based on the supply and demand and it has detailed diagrams to represent the information.
Supply and Demand
The document focuses on the housing market during the last years in the UK and how the interaction between supply and demand is used to determine the prices of the properties. It clearly describes the different effect on the market based on the supply and demand and it has detailed diagrams to represent the information.
- Presentation
- • 4 pages •
The document focuses on the housing market during the last years in the UK and how the interaction between supply and demand is used to determine the prices of the properties. It clearly describes the different effect on the market based on the supply and demand and it has detailed diagrams to represent the information.
UK housing market: supply and demand
The essay is focusing on the supply and demand in the housing industry within the past few years in UK and how the interaction between supply and demand determines the prices of the properties. Relevant diagrams have been included, to support the points. The essay clearly explains what happens when the supply/demand increase or decrease and how it affects the housing market.
- Essay
- • 11 pages •
The essay is focusing on the supply and demand in the housing industry within the past few years in UK and how the interaction between supply and demand determines the prices of the properties. Relevant diagrams have been included, to support the points. The essay clearly explains what happens when the supply/demand increase or decrease and how it affects the housing market.
Business Finance: Profit and Cashflow, Capital and Budgeting
The document covers the most vital parts of managing the finances of a business. What is profit and loss? What is working capital and how does it affect the business? Case study with examples is included. How is inventory managed? The essay also covers the purpose of budgeting and explains some budgeting methods: internal budgeting, zero based budgeting, activity based budgeting.
- Essay
- • 9 pages •
The document covers the most vital parts of managing the finances of a business. What is profit and loss? What is working capital and how does it affect the business? Case study with examples is included. How is inventory managed? The essay also covers the purpose of budgeting and explains some budgeting methods: internal budgeting, zero based budgeting, activity based budgeting.
Promotional tactics used by Boohoo (Marketing)
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.
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- Essay
- • 21 pages •
The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.
M1: Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives
M1: Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives
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- Essay
- • 1 pages •
M1: Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives
P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.
M1 analyse the benefits of internet marketing to customers
P2: Unit 11 Relationship Marketing BTEC Business Level 3
P1 explain how the training needs for an organisation are linked to the different levels within its structure
P1 P2 describe the role internet marketing has within a modern marketing context and describe how selected organisations use internet marketing