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Strategic Marketing Management - Weblectures

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Strategic Marketing Management Weblectures (2018-2019) Slides notes from weblectures MSc Marketing Management/ Marketing Analytics at Tilburg University

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  • Resumen
  •  • 12 páginas • 
  • por maartjezielhuis • 
  • subido  21-09-2019
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Necessities Strategic Marketing Management

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Short version of the information needed for SMM. This means not all background of the slides and not all pictures are included, but the most important information is. Articles as well.

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  • Resumen
  •  • 37 páginas • 
  • por Elinevandeven • 
  • subido  26-03-2019
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Samenvatting artikelen Strategic Marketing Management

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Beknopte samenvatting van alle 10 de artikelen van Strategic Marketing Management

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  •  • 10 páginas • 
  • por ehm • 
  • subido  21-03-2019
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Lectures Strategic Marketing Management

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Uitwerkingen van de hoorcolleges van strategic marketing management, inclusief gastcolleges en weblectures

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  • Apuntes de clase
  •  • 26 páginas • 
  • por ehm • 
  • subido  19-03-2019
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Extensive summary SMM (lectures, articles & weblectures)

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Extensive summary of all the exam-relevant material

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  •  • 97 páginas • 
  • por michelledenhartog • 
  • subido  16-03-2019
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Summary Compulsory Articles Strategic Marketing Management Spring 2019

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Summary of all the compulsory articles that are vital for the exam

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  •  • 44 páginas • 
  • por mssmar • 
  • subido  08-03-2019
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Notes lectures MSc Strategic marketing management - Deleersnyder

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Personal notes from lectures strategic marketing management.

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  •  • 19 páginas • 
  • por fwouter • 
  • subido  15-03-2018
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Compulsory papers Strategic Marketing Management - Tilburg University

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Compulsory papers for the course MSc Strategic Marketing Management, Tilburg University - Lecturer: Barbara Deleersnyder. The whole summary is written in English, but some difficult words are translated/explained in Dutch. Some important parts are highlighted.

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  •  • 53 páginas • 
  • por fwouter • 
  • subido  15-03-2018
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Samenvatting Strategic marketing management

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  • Resumen
  •  • 29 páginas • 
  • por lijntje1986 • 
  • subido  21-04-2013
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Strategic Marketing Management 2016/2017: Summary Academic Articles [My exam grade: 10]

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Strategic Marketing Management 2016/2017: Full summary of all Academic Articles. [Mizik (2010)] [Slater & Narver (1995)] [Mahajan, Muller, Bass (1990)] [Vardarajan (2009)] [Tellis (1986)] [Gneezy, Gneezy, Nelson, Brown (2010)] [Verhoef, Kannan, Inman (2015)] [Hongshuang, Kannan (2014)] [Rust, Ambler, Carpenter, Kumar, Srivastava (2004)] [Srivastava, Shervani, Fahey (1998)]

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  •  • 16 páginas • 
  • por WillemienKastelein • 
  • subido  05-06-2017
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