-
Página 2 fuera de 18 Buscar resultados
- 4
Filtros(es)
- Quitar todos los filtros
All 18 resultados
Summary MarCom - de Pelsmacker - 5th edition
This is a summary of the book 'Marketing Communications: a European perspective' from de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters for this year (3,5,6,8,9) are summarized in this document.
- Resumen
- • 29 páginas •
Vista previa 3 fuera de 29 páginas
Resumen
Summary MarCom - de Pelsmacker - 5th edition
Última actualización de este documento: haceThis is a summary of the book 'Marketing Communications: a European perspective' from de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters for this year (3,5,6,8,9) are summarized in this document.
Marketing Communication summary
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
- Book
- Resumen
- • 17 páginas •
Vista previa 1 fuera de 17 páginas
Resumen
Marketing Communication summary
Última actualización de este documento: haceSummary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
Marketing Communications_Summary ALL lectures(1TM7) in SHORT_ALL HIGHTLIGHTS SUMMARIZED
Summary Marketing Communications - ALL lectures
Most important things are described in a "short" comprehensive overview in order to prepare for the exam. 
With this summary you have a total clear overview of which subjects you have to study explanations.
- Resumen
- • 11 páginas •
Vista previa 1 fuera de 11 páginas
Resumen
Marketing Communications_Summary ALL lectures(1TM7) in SHORT_ALL HIGHTLIGHTS SUMMARIZED
Última actualización de este documento: haceSummary Marketing Communications - ALL lectures
Most important things are described in a "short" comprehensive overview in order to prepare for the exam. 
With this summary you have a total clear overview of which subjects you have to study explanations.
Marketing Communication 2016/2017: Summary Academic Articles [My exam grade: 8]
Marketing Communication 2016/2017: Full summary of all Academic Articles 
[Cho and Cheon (2004)][Burnkrant and Unnava (1995)]
[Unnava and Burnkrant (1991)]
[Brasel, Adam, Gips (2008)]
[Goldberg and Gorn (1987)]
[Tavassoli, Shultz, and Fitzsimons (1995)]
[Yi (1990)]
[Petty, Cacioppo, and Schumann (1983)] 
[Calder, Malthouse, & Schaedel (2009)]
[Pham (1998)]
[Pocheptsova, Labroo, and Dhar (2010)]
[Stuart, Shimp, and Engle (1987)]
[Wänke, Bohner, and Jurkowitsch (1997)]
[Maheswaran and Meyers-Levy...
- Resumen
- • 22 páginas •
Vista previa 1 fuera de 22 páginas
Resumen
Marketing Communication 2016/2017: Summary Academic Articles [My exam grade: 8]
Última actualización de este documento: haceMarketing Communication 2016/2017: Full summary of all Academic Articles 
[Cho and Cheon (2004)][Burnkrant and Unnava (1995)]
[Unnava and Burnkrant (1991)]
[Brasel, Adam, Gips (2008)]
[Goldberg and Gorn (1987)]
[Tavassoli, Shultz, and Fitzsimons (1995)]
[Yi (1990)]
[Petty, Cacioppo, and Schumann (1983)] 
[Calder, Malthouse, & Schaedel (2009)]
[Pham (1998)]
[Pocheptsova, Labroo, and Dhar (2010)]
[Stuart, Shimp, and Engle (1987)]
[Wänke, Bohner, and Jurkowitsch (1997)]
[Maheswaran and Meyers-Levy...
Marketing Communication 2016/2017: Summary Book chapters [My exam grade: 8]
Marketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)
- Book
- Resumen
- • 16 páginas •
Vista previa 1 fuera de 16 páginas
Resumen
Marketing Communication 2016/2017: Summary Book chapters [My exam grade: 8]
Última actualización de este documento: haceMarketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)
Summary Marketing communications 2017
A complete and extensive summary of all lectures from Marketing communications (spring 2017). Including notes, examples and figures from all lectures. Written in English
- Bundle
- Resumen
- • 41 páginas •
Vista previa 2 fuera de 41 páginas
Resumen
Summary Marketing communications 2017
Última actualización de este documento: haceA complete and extensive summary of all lectures from Marketing communications (spring 2017). Including notes, examples and figures from all lectures. Written in English
Marketing Communications Summary of Chapter 5, 6, 8 & 9
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
- Book
- Resumen
- • 27 páginas •
Vista previa 1 fuera de 27 páginas
Resumen
Marketing Communications Summary of Chapter 5, 6, 8 & 9
Última actualización de este documento: haceUitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
Summary MarCom all lectures and Chapt. 5 6 8 & 9
Summary all lectures notes & chapt. 5 6 7 & 9
- Book
- Resumen
- • 109 páginas •
Vista previa 2 fuera de 109 páginas
Resumen
Summary MarCom all lectures and Chapt. 5 6 8 & 9
Última actualización de este documento: haceSummary all lectures notes & chapt. 5 6 7 & 9