Verhoef Study guides, Class notes & Summaries
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Extensive Summary of Verhoef book (Chapter 1-5) + Lecture 2 for Data Engineering for MADS (EBM213A05)
- Summary • 47 pages • 2023
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This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
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Complete Summary for Data Engineering for MADS (Lectures, Readings, Book Chapters, Weekly Quizzes and Practice Exam)
- Summary • 208 pages • 2023
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Available in package deal
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The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 
 
100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Summary of Articles Digital Transformation Strategy
- Summary • 92 pages • 2022
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Week 1: Introduction to Digital Transformation Strategy 
• Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- 
tative to qualitative change. Strategy Science, 4(4): 253–261. 
• Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and 
entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . 
• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlei...
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Marketing Management - articles and slides summary
- Summary • 40 pages • 2021
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- $8.87
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Table of contents: 
 
Marketing management as a business process 
Key article take-aways 
 
On consumer beliefs about quality and taste – Spiller and Belogova (2016) 
 
What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) 
 
Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) 
 
The impact of different touchpoints on brand c...
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Concise & all-inclusive: 24 page summary of articles Digital Transformation Strategy
- Summary • 24 pages • 2023
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- $7.20
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A concise summary of all articles of DTS. Through experience and attending the lectures, this summary focusses on the most important aspects and translates difficult concepts into easy-to-understand language so that you can easily remember them. 
 
Week 1: Introduction to Digital Transformation Strategy • Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- tative to qualitative change. Strategy Science, 4(4): 253–261. • Nambisan, S., Wright, M., ...
And that's how you make extra money
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Summary Digital Transformation Strategy (EBM212A05)
- Summary • 75 pages • 2022
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- $8.31
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1. Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4): 253–261. 
 
2. Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . 
 
3. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. 2021. Digital transformation: A multidisciplinary refl...
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Lecture Summary for Data Engineering for MADS
- Summary • 78 pages • 2023
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Available in package deal
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- $11.09
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The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05)
- Summary • 11 pages • 2023
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- $4.43
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Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
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Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters)
- Summary • 148 pages • 2023
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Available in package deal
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- $14.42
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The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Marketing Management summary of all papers- grade 8.7
- Summary • 11 pages • 2020
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- $14.42
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method
The articles are: 
DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63
Spiller & Belogolova(2016). On Consumer Beliefs ab...
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