Pearson · Business 2010 QCF · Unit 3 Introduction to Marketing (Y/502/5411)

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Unit 3 Introduction to marketing - P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
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Unit 3 Introduction to marketing - P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans BTEC Level 3 Extended Diploma. Hope this is helpful! Detailed research has been carried out for Barclays within this piece of work. please do leave a review if you find this useful :))

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Unit 3: Introduction to marketing
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This bundle contains 6 documents from my work in Unit 3 for which I attained a D* overall.

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P1,M1-Marketing strategies
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This assignment explains the different marketing strategies from Ansoff's matrix that businesses use in order to make necessary steps towards expanding and increasing their profits. Branding is explained with the examples of Jaguar Land Rover and Tesco as well as the survival strategies used by both.

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D1- Tesco: Ansoff's matrix
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In this assignment the different business strategies businesses use to expand are explained. Tesco is used as the sole example to explain how it uses Ansoff's matrix to grow its market and increase profits.

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Pricing strategies
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This assignment details the different ways that businesses set prices for their goods and services in order to achieve their objectives. Reference to a variety of different strategies and different businesses which use them.

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P3- Market research
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This assignment explores the different types of market research a business will conduct (primary, secondary, quantitative, qualitative)and an evaluation of each method including the advantages and disadvantages of each. Reference to Tesco using market research throughout.

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M2-Limitations to market research
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This assignment explores the limitations businesses face when attempting to collect different types of information which makes it difficult to obtain the data. Areas explored are primary, secondary, quantitative and qualitative research.

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P2-Limitations and restraints to marketing
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This presentation explains the laws that businesses must adhere to which restrict their marketing activity. These include the consumer rights act, the consumer credit act and consumer contract regulations.

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Pearson BTEC Business Level 3 Unit 3 Introduction to Marketing
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Unit 3 Introduction to Marketing - FULL UNIT P1, P2, P3, P4, P5, P6, M1, M2, M3, D1 and D2. Very detailed work, includes plenty of research for each assignment. Achieved an overall distinction for this unit and overall D*D*D* for the course. BTEC Extended Diploma in business. Please review if you find this useful, thank you!

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